People will forget what you say, they will forget what you do, but they will never forget how you made them feel.
Golf Facility Feasibility, Development, Operations & Marketing Consultation
For those who need specific expertise in golf course planning, development, operations and marketing, BGI works in concert with owners, operators and developers to provide consulting services tailored to fit their requirements. BGI's golf course consultant agreements may include any of the following services: feasibility, development planning, construction of golf course, operations management practices review, marketing analysis and assistance as well as facility turn-key total management.
BGI provides consultative services in the identification, evaluation or inspection of existing facilities under consideration for purchase.
BGI also develops and executes comprehensive golf course marketing and membership growth programs for semi-private and private clubs as well as total marketing and communication strategies and programs for public play/green fee driven golf facilities.
Golf Facility Marketing & Membership Development
BGI works directly with each golf facility client to ensure that each club is firmly established within its marketplace.
A typical daily fee golf course marketing plan encompasses logo design, collateral development and production, public relations and communications – advertising campaigns, website development and direct mail.
We provide analysis of pricing strategies, guidance on tournament sales activities, fee structure and booking policy development, and annual marketing budget and tactical recommendations.
A private club marketing plan encompasses all of the above, plus club document and membership marketing plan reviews. Private clubs are the recipients of best-practices guidance to the on-site membership director.
  
The BGI SNAPSHOT – a total operational assessment of your golf facility.
BGI's team of experienced professionals performs a comprehensive evaluation and assessment of your entire operation to determine if every department is operating at peak performance.
BGI will complete a thorough evaluation of the player experience, administration, clubhouse food and beverage, golf shop procedures and retail, current facility and golf course maintenance and the performance of staff in every department. If requested we'll review budgets, income and expenses, marketing and communications. We'll report what's good and bad.
In these very competitive times, you need every tool available to ensure your patrons/members and their guests consistently enjoy the ultimate experience. The BGI Snapshot is a fresh set of experienced eyes trained to identify areas of weakness that properly addressed can take your facility from good to great!
BGI Total Facility Management
BGI offers total comprehensive golf facility management. We are uniquely qualified in every aspect of facility operations and will provide leadership that ensures maximum performance of the asset. BGI provides owners/operators a firm with proven management skills. Our team has successfully served as golf course owners, operators, PGA head professionals, directors of golf and general managers.
BGI provides complete oversight from budget development to hiring and training superior staff to implementing programs and procedures that consistently provide the ultimate golf and club experience.
BGI provides measurable returns in every area;
- Customer Service; we ensure the experience your patrons/members and their guests expect, they demand.
- Staff Training and Performance; we put the right people in the right seats on the bus, we train them, incent them and inspire their success.
- Membership Marketing and Growth; we size up the market, implement marketing and communications tactics that produce increase member enrollment results.
- Pro Shop Operations and Retail; we introduce proven successful policies and procedures that deliver the desired total experience and maximize retails profits.
- Golf Learning and Player Development; we guarantee instruction programs that educate and entertain and bring world class PGA instructors to teach them.
- Food and Beverage; our experts listen, deliver the menu and procedures the patrons expect and put personnel in place with personality and polish to make the experience memorable while still providing essential profits.
- Facility and Golf Course Maintenance; we continually assess the staff, monitor the budget, closely watch the equipment, study course conditions and turf trends to ensure the best possible playing conditions at all times.
- Facility Administration and Accounting; we have extensive expertise and experience with multiple golf facility accounting, membership, golf and food and beverage software as well as the importance of the roles of each position within general administration. Owners/operators will be inundated with reports detailing the status of the asset at any and all times.
BGI is well suited to assume total management of your golf facility. We will clearly define out steps to achieve both your philosophical and fiscal objectives. Our cash control systems, accountability and reporting documentation will exceed your expectations and your facility, your asset will at all times be secure.
BGI is committed to developing long-term relationships with clients and building a thorough understanding of their business to provide a flexible and tailored approach to facility management. We share your goal of enhancing your asset's financial position while providing the ultimate golf and club experience.
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